Recently, Iphone 7 was introduced. The issue of new headphones was talked about more than the phone. Actually, there is not much talkable subject on the phone. It can neither be used as a shaver, nor can it be used as a wrench ... This is the phone you know.
The issue of wireless headphones has been talked about a lot. The subject being discussed here is not actually a wireless headphone invention. Wireless headphone options have been available for a long time. There are all kinds of headsets in the market that can be connected to your mobile phone via Bluetooth. So what, why did people talk?
Real Change
The big change is that the iPhone 7 doesn't have a headphone jack. This headphone jack has a size that has become the standard in the industry. So if you go to a store and want to buy a headset, they probably won't ask you how many millimeters in diameter. Because the headphone jack on mobile phones has a standard size. Aplle came out of this measure. He broke this wall. In the most elegant and profitable way possible.
Power and Change
We often see such whims of powerful firms. "My product is different, I do not accept that charger, I do not fit with that brand lpg, I am like this" or something. While the products we buy with their money attract us such whims, we also reproach ourselves: "You have been aplle, you have become a BMW but you have not become a man! What if you see our business?" Are really powerful companies free to make such changes or have they gotten stronger by making change? It's like we're missing this place a little.
Empowerment via Change
Look at the matter in reverse. Some companies or brands want unimaginable things from their customers. They make them difficult and troublesome. No matter what wisdom, they do not take these behaviors negatively, on the contrary, they embrace these troubles with the pleasure of a fan.
To produce a white headset, a red personal computer, an original car or a new idea that will shake the habit of people with that product ... Here is what makes it stronger.
Apple and the Evolution of the Computer
I don't know who produced the first personal computer, but Apple produced the first personalized computer. He colored the computer, which is seen as a construction machine, softened its lines and made it your personal property. The first color computer models resulted in sales records broken by Applle. He produced a computer belonging to his owner. Imac.
Apple and the Evolution of the Phone
I remember cell phone ads of those times. In the phone advertisements of brands such as Ericson, Motorola and Nokia, there were always business people in suits and they made very important business meetings with their mobile phones. Even Nokia dominated the market with that famous ringtone. (You can read the other article about a company disaster on Nokia and awareness here)
Aplle entered the market with the same slogan. IPhone. My phone. It is not a business or trading machine. It is not essential for work either. He didn't even try to convince you that you need his products. He said, "You want this product." Then people lined up in front of the stores on the eve of every Iphone sale.
Loyal Customers
Many big brands direct their sectors with such changes. Wireless headphones will now be an option available in every brand. Someone will follow this, compulsorily. In addition, it will be a shame to use another brand of headphones on your Aplle phone. Aplle has re-sold something that had already been invented, wireless headphone technology, to us in a great way. Everyone wants those headphones. This will be the realm of having an iPhone 7.
Idea, Change and Persistence
In fact, when you think about it one by one, it doesn't seem like making a white headset or a red desktop computer, making wireless headphones, or anything like that. Building a brand with these, creating a corporate culture and gaining loyal customers in this field is the real success of that company. Here, determination for change and patience come into play. The insistence and encouragement in these ideas glorify the new application in the eyes of the user.
We have all heard news in the press about how wonderful ideas that could not be sold in Turkey were wasted. Now you have heard a news about how an ordinary idea turned into a big idea with sales success.
