In order to increase your e-commerce site or business in Google search results, you should use certain keywords in your content, product promotions, and visual titles. Which keywords you will use will have an impact on how you reach your potential customers. The importance of SEO studies and the explosion of internet sales have made the keyword planning processes of companies very difficult. Hundreds of companies that want to stand out among their competitors are working to find keywords that will work best. In the past, only standard keywords were used for the products or services offered, but keyword options have increased with the change of competition and user searches. If you want your website to become more accessible and to be placed at the top of the companies listed in the Google search engine, we recommend you to consider our suggestions.

How to Find the Most Efficient Keywords?

If you try to guess the keywords they use to reach the needs of your target audience who are interested in your products or services, a very, very long list may appear in front of you. Do not worry; The wider the scope of the keywords you use, the more potential customers you will reach will increase at the same rate. However, if you are one of those who want to reach the concise person, you can start narrowing the keyword list as follows;

  • Customers seeking information perform their searches around common phrases. This group of customers is potential; however, it has not yet reached the decision stage and if increasing your sales is your first priority, you do not need to do keyword work for this group.
  • Comparing customers are interested in your product or service; however, they are still under investigation. The purchasing processes of customers who have reached this stage may take months, keep in mind.
  • Customers who search for products or services on the Internet for purchasing purposes use specific keywords. Your goal should be to appeal to customers who fall into this group. You can also use this by narrowing your keywords. For example, you have a television dealership and you operate as an XML dealer. You can reach your customers in a more practical way if you use special information such as brand, model, production year of your products as keywords.

If you are advertising on the Internet, you can increase your chances by using detailed information about your products in your advertising campaigns. You can follow these steps to attract customers who have made a purchase decision to your site.

  1. Organize Your Website; Carefully examine the product range you offer to your customers on your website, consider how your products can be searched on the Internet. Customers can use synonyms and abbreviations when searching for products; All these preferences will determine your keyword strategy.
  2. Look at Your Competitors' Sites; If you have competitors in the same industry selling the same products as you, and their websites outperform yours, it's time to spy! Information such as which keywords they used and how they created the keyword phrases will be useful to you.
  3. Ask Your Customers; The easiest way to find out about your customers' preferences is to ask them. You can prepare a small survey. You can ask questions to learn how they use keywords and make the necessary adjustments based on the answers you receive.
  4. Consult Your Staff and Family; Your keyword list has now begun to form and it is a good time to get ideas from your closest people. You can get ideas from the people who shop the most online among your family and employees, and you can finalize your list for your purposes.
  5. Use Keyword Tools; In order to learn more clearly the keyword preferences of internet users, you should definitely make use of keyword tools. Google's keyword resources will be quite sufficient for this information.

When optimizing your website's keywords, you need to find the most accurate and search volumes. You should be careful not to overdo it while using it. If you fill your content with only keywords, you may be caught in the watchful eyes of Google and cause your website to regress, as opposed to achieving your goals.