In the beginning of web design history, websites were serving as digital brochures. Now the situation is very different. More and more people share a common user experience through internet users and common websites. As an area where so much experience has been accumulated, the web design industry continues to develop day by day.
People now share a common internet experience. Websites, on the other hand, are far from being digital brochures. An internet user that we can call ordinary; He actively uses social media channels such as Facebook and Instagram, reads news on the internet, performs payment transactions with digital banking applications, comments and reacts to content on websites. A user who is accustomed to such a wide range of possibilities wants to continue the experiences he is accustomed to on almost every website he visits.
Websites want to direct visitors to their goals by using the habits of users. Here, a useful web design is clearly separated from what is useless. In this article, we will talk about the small differences that distinguish a useful web design project from a useless one.
Make Sure What You Want People To Do
Why do you want to have a website? After you answer this correctly, half the way will be left behind. Many customers start web design projects just to imitate their competitors and be available on the internet. These are also a target, but not enough.
Whatever people are doing when they enter your business, when they enter your website, they will want to do it;
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Do they walk through the shelves and look at the products? Then you need high resolution, easily navigable product pages.
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Are they asking you for a quote for their needs? Then you have to create a request for quotation form that people can easily fill out.
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Do they want information about your references? Then you need video and picture galleries where you can show the details of your previous work.
With a realistic mind, you should analyze the habits and demands of your customers and build a website that prioritizes the experience.
Creating a Design That Serves Your Goals
Most web design projects are far from efficient. Just as a goal is not set at the beginning, measurable goals are not prioritized during the design phase. Thanks to web design projects that are made just to be liked, the internet is full of useless websites with beautiful colors.
You don't have to sacrifice your corporate identity to direct visitors to a destination. A competent interface designer can efficiently combine your goals with your corporate identity. Maintaining continuity in the corporate identity of your brand will also be advantageous for the customer. Your business and your website should be a continuation of the same customer experience.
Once you've set a goal for your web design project, what you will do is; to build the entire design around this goal. Every color, every word and picture should be considered as a step that brings you to your goal.
Internet sites are generally listed in order of importance from top to bottom. The most important thing is the contents at the top, in descending order of importance. If you want your customers to call you, you need to make sure you have your phone number on every page. A "call now" button on the mobile version of your site can also help with this goal.
Each page of your website should be planned to serve your goal. You need to give people your message within the limited attention span that people will give you. For this reason, every detail that does not contribute to your goal can harm you.
Sites filled with animated ogler and animations are now far behind. Now people visit websites on much smaller screens, with much less attention. You have limited time and space. If you are marketing a product; You should place the pictures of your product, its price, and shipping facilities to be seen at a glance.
Development Never Ends
You can evaluate all your content and all your pages on the basis of their contribution to your goal. It is now possible to have information about the traffic on your website with many digital marketing tools. You can track how well your web design project meets the goals you set yourself and make improvements about the project. If you find out which page people call you using the button, which page they visited before you fill out a quote form, you can have a plan to support these pages.
