Our country tradesmen are respectful, respectable, greedy, genial, and are mentioned here with many good and beautiful adjectives that cannot be counted. In addition to these nice adjectives, some of our artisan brothers are closed to innovations and development, as a bad adjective, it can be added to all these nice adjectives. Tradesman is not actually a word that defines a business enterprise in itself. Trade is a shame for us. To someone the trader pattern, the seller takes the pattern as an insult. Craftsmanship is a moral situation in our country, a wall that limits behavior. For example, you will not buy goods from tradesmen with a maturity difference. Merchants always do this. Tradesmen are lovable and poorer than merchants.

Why are our artisans brothers push some commercial opportunities out of their hands and say, "This is enough for us". Why are they almost always closed to improvement or a move to progress with their business? In fact, they denigrate such behavior to the extent that it is a shame. I can see that they are not satisfied with their condition, and their insistence on making their children civil servants. Merchants, on the other hand, have their children educated and put them in charge of their businesses.

I have a suggestion on this subject! In the sentence "This is enough for us", there is a lack of self-confidence and self-esteem that should be criticized, rather than an appreciable sense of greed and sustenance, and an effort to protect the status quo as much as possible, and the fear of losing what we have. A garden surrounded by high walls may have made sure it doesn't shrink, but it has also blocked the way for growth.

Bad Word Trader

Nobody says I am a merchant. It is either a businessman or a shopkeeper. However, the trader who should be in the middle of these two definitions is also someone who has the potential to become a business man. Since we do not have this intermediate class, businessmen come with an innate professional license. The man inherited from the father becomes a business man. Tradesmen stay in place.

We must clear the word merchant from the bad smell on it. We only see in business that a person doing business is good or bad. The merchant person has the potential to grow and develop. It is entrepreneur.

Maintaining the Staus-Quo

Situated with a shop, shopkeepers do their best to maintain the current commercial situation. He becomes his customer. He talks like them, he dresses like them. It should always be understood from the outside that it is in economic difficulty. Shopkeepers are poor. This situation is so deeply ingrained that tradesmen do not even think to change it. It cannot be changed, it cannot even be offered to be changed.

Well, do not tradesmen make money? Of course it wins. What will he do if he wins? Everything except the investments related to improving the business. He buys gold, buys land, buys a house, leases it, becomes partners with yap-sats and so on. But he never improves his business.

Confidence Related Issues

This is not just a situation unique to our shopkeepers. It is a character trait that comes from our false belief belief. We breed livestock, we get 15kg of milk from a cow, somebody gets 60kg. We do agriculture without any scientific investigation, we say fortune. In our country, livestock and agriculture are not a commercial activity, just like craftsmanship, but a lifestyle. Lack of self-confidence arises from ignorance. Think of the potential that has been wasted over the years.

Distance to Technology

I'm not saying it's a technological impossibility. I say distance. There is no other word to describe it anyway. We far away. Even if what we need is technologically possible, we do not know about it, if there is, we are cold. You don't need someone to trust to open the second branch, you need a stock tracking program. Finding qualified personnel requires good conditions, not luck. You do not need to watch these personnel from the window, performance monitoring systems are enough. These are just deficiencies in operation. I never go into topics such as marketing, product development, customer acquisition, customer loyalty, and a website.

The Generational Gap

People have changed now. Businesses should also change. Fixed, unchanging businesses are far from the new generation. Do not take into account what we call the new generation, they are men in their thirties. These guys want to know you. You want to be able to freely get information about you, tell your opinion about your products or services, want to make comments, take their ideas into consideration ... The growth of your business binds these people to you. People are listening to the songs they think will be popular next month, to be heard first. As you grow up, you will be proud of your first customers as the right choice. "Aaaaa! This man has found the money too!" they won't say. They will say "I knew it already".

The "This is enough for us, love"

Our shopkeepers, who look coldly at the issue of growth due to the reasons in the ruins, try to cover this coldness with a tradesman greed and say "this is enough for us, my smile". It is not enough, brother, we know. We know that you also saw that that shop had no future, invested in other fields, was enthusiastic about build-and-sell like any Turkish entrepreneur, bought gold, bought land, chased second-hand cars. If you do not know, maybe the business that you built with what your father did, maybe with whatever effort you have left your hand.

Develop your business, keep up with time and be permanent. Let your business be a tradition that goes on for generations. Don't perish.