Most digital marketing experts know that social media has an important place in the advertising strategy and is critically valuable for companies to increase their sales. Although they are aware of this fact, they have difficulty in ensuring that their social media works result in absolute sales.
Sales representatives, on the other hand, know sales techniques, use social media, but find it difficult to grasp the natural relationship between the two.
At this point, the concept of "Social Selling" enters our lives. Social selling; combines sales techniques and the use of social media.
What is Social Selling?
Today, the dominance of sales strategies designed to educate and attract the target audience is felt. As before, making calls or visiting customers are not among the effective ways to sell. Therefore, social media; It is at the center of sales strategies with the ease of access it creates.
Social selling is not just about sharing a fun image and collecting likes on platforms like Facebook or Instagram. It is a comprehensive digital marketing strategy that is systematically planned, implemented in order to capture cold sales and interact with potential customers.
Social Selling Cannot Be Separated From Content Marketing
Content used in social media is the backbone of all marketing strategies. These contents, by their very nature, should encourage sales, but should not overwhelm customers with sales pressure. Content written without worrying about advertising creates a perception of sincerity in customers and creates an opportunity to interact with companies.
Sales Funnel
If content and social media are at the top of the sales funnel, how to use this duo to generate real sales? Sales funnel; If it is described as the way to sales, its stages can be evaluated as follows:
At the top of the sales funnel, the target audience should be considered as broadly as possible. At this stage, it is aimed to attract as many people as possible with blog posts, website content and content on social media.
Information is conveyed to customers in the middle of the sales funnel and it is aimed to present value with the contents that were previously published. Continuity of informative content is essential; In this way, the interest and trust of the target audience should be gained.
At the lowest stage of the sales funnel, customers should be directed to sales. All actions that cause them to question their preferences should be avoided and should be surrounded by cross-selling techniques as much as possible.
The sales funnel, that is, the sales journey plan created by the companies, is also an effective method to reveal the changing behavior of the customers. First of all, customers who have general information about the company start to trust the companies and take care of their products over time. Firms that try different ways from traditional sales channels can become more integrated with their customers and increase their likelihood of selling.
We Must Proceed With The Right Platforms
In order for social selling to be successful, companies must correctly identify the platforms they engage with. Just creating a social media management strategy is not enough to increase social sales. Determining the favorites of the target audience among social media platforms and acting according to the dynamics of each platform will lead to success.
It is among the most important steps that companies will take to attract the attention of people who are followed on social media. Those who manage to interact with them can also attract the attention of their target audience. Then, they can use sales funnel strategies and increase their profits.
When social selling strategies are put in place, the results should be followed closely. If the interaction rates, followers and simultaneous sales are known, strategies can also be renewed accordingly.
In social selling, new tactics should be tried periodically and it should be aimed to interact with new people each time. Social media platforms and content marketing should go hand in hand; Of course, innovations in web design should also be implemented.
Social Selling Hosts “Personalized” Elements
Companies that want to successfully implement social sales strategy should blend social media management, content marketing, internet advertising, social media advertising and all digital marketing strategies. . By providing personalized service to their customers, they can make them feel special. They can promote themselves by making live broadcasts, talk about their products, collaborate with influencers, and use Chat bot technology to offer them a customized shopping experience.
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