One of the main ways to gain new customers is to advertise. We can significantly increase your new customer acquisition with the right advertisements where you describe your business correctly.
As a result of the advertisements, one of the most important criteria for your potential customers to become your new customers is trust. Your digital presence is one of the most important trust factors for your customers from the digital world.
The Question of Whether You Are a Real Business
Customers still do not fully trust the services provided by digital platforms. Part of that trust is the question of whether you really exist, whether you are a real business. Any work that will reinforce this shortens the distance between you and your most potential customers, and your customer acquisition becomes easier.
Let the Confidence Provide Photos
We have been building professional websites for 6 years. The main thing we observe is that people don't like to read. You have to guide them, take them in a memorized way in a flow. We have to manage the psychological impact and give the right impression as soon as possible. Only in this way can you get the effect you want.
Real Photos of Your Business
Real photos give more confidence than quality stock photos. Photographs of your business environment and teammates reinforce the perception that you are a real business in the eyes of your customers in terms of reliability.
Real Photos of Your Works
We should avoid representation as much as possible. Not every representative photo, every image can represent who you really are and what you can do. While the consumer finds this insincere, his distrust of you is growing.
Real Photos of Your Team
One of the most common mistakes is that the photos of the team are not displayed. The demonstrators also use representative photos. We should avoid representation as much as possible, and keep the real team, the size of the team within reach of our customers.
Social Media Impact
One of the things your potential customers probably do the most is looking at your social media accounts. To check if it is up to date. So they understand that you are still an active / working business. Because the digital world is also a business graveyard. If you are absent on social media, even if you are not active, get past it.
Can Your Potential Customers Reach You?
We all do a superficial research before purchasing a service / product. In the digital world, users who are a little more professional than standard customers can do things like: "Find a product they like in Hepsiburada on Google and buy the product directly from its place with a faster delivery option if necessary".
Come see what's not there? Most of these stores do not have any name, website or contact information in the digital world. All of these stores will probably not be able to sell anything without the trust factor.
E-mail Availability
Communication by e-mail is a communication method that today's internet world users use more than thought. Emails not answered within 24 hours may be perceived as a sign of anomaly. Provide quick response to people who have contacted you, as much as possible.
Phone Availability
I think these are your potential customers closest to being your customers. They are serious enough to call you directly and have little time. If you are missing people who want to reach you by phone, wow!
Accessibility via Social Media Messages
The sooner you reply to the messages coming to your business accounts on social media, the faster you will gain customers. If you have a structure that can answer messages from social channels, if you do not have personnel - I think - close your accounts on social channels. At least not to hurt.
Your customers want to trust you. All these things I explained above are generally the most fundamental mistakes.
A properly / uniquely tailored website is one of the easiest ways to build trust.
The weakness of your presence in the digital world makes it difficult to trust you.
