Our primary target audience with Tatilya Sports Hall was young men. When you look at it from a simple point of view, among the advertising options on social media, demographic interest and gym related people can be found. But they are not always gym enthusiasts who register with the gym. Those who have weight problems, those who are not satisfied with their physique may be reluctant to like, share or comment on the posts of the gyms.

When you say social media management, do you measure success with likes, comments or shares? You cannot pay your business expenses with your likes. Like all other marketing activities, social media as an instrument of digital marketing activities should be the measure of sales.

We divided our action plan into 3 steps;

  1. Find real potential customers.
  2. Create a data repository.
  3. Offer a sale.
  4. Join the audience.

First Step: How To Find Potential Customers On Social Media?

We added a blog section to the website of Tatilya Sports Center built by us. In this blog, we have produced content that we really think can be of interest to the relevant target audience. Really interested target audience? Here you have to think backwards a little. Who goes to the gym?

  • Sports Enthusiasts
  • Those with Weight Problems
  • Those who want to grow larger

We produced separate content for each audience. Sample titles just below;

For Sports Enthusiasts:

  • 6 Nutritional Mistakes Made After Workouts
  • Why Does Your Head Hurt While You Work Out and How to Prevent It?
  • Farewell to Muscle Pain After Exercises!

For Those With Weight Problems:

  • Recommendations for Not Gaining Weight During Winter
  • Gold Worth Tips For Those Who Want To Lose Weight
  • Special Tips For Those Who Want To Burn More Fat

For those who want to grow bigger:

  • What Will You Need If You Register at the Gym?
  • How Long Will It Take To Get Results In Bodybuilding If You Start Today?
  • Diet Tips For Those Who Want To Build Muscle

By targeting students who are newly enrolled at Sakarya University apart from these audiences “New to the city? We prepared another content titled "Discover Sakarya".

We circulated all content through social media posts, sponsored posts and group posts.

Second Step: How To Create A Data Repository Of Potential Customers?

Small files are left on the device used by every user who comes to your website. This is why cookie warnings on websites you browse. The website where you are currently reading this content will also leave a small cookie file on your computer or phone, and you can be targeted with this file in future advertising activities.

The website of Tatilya Sports Hall also functions the same. Every user coming from Facebook and Instagram can be targeted later in their ads on social media. Everyone who has accessed your website once is now your target audience on Facebook. With a little code addition and optimization, people who have entered your site once or even viewed a specific page on your site can be targeted.

By clicking on the content, a target audience was formed consisting of potential customers coming to the website.

Third Step: How to Offer Sales on the Internet?

First of all, we designed a special membership page for Tatilya. We have designed it as a very simple page, where every detail can be seen at a glance, clearly expressing membership formats and pricing. At the bottom of the page, we asked visitors to leave their preferred membership format, name and phone number.

He applied his holiday membership plans with attractive prices and gifts for various membership periods. We also found it appropriate to offer sales with a design that answers all the questions that the customer might be curious about at once. We have shown all details such as membership fee, price advantage in long-term memberships, consultant support and gifts on a membership page. The visitor only has to enter the necessary information for registration.

Fourth Step: How to Grow Audience with Social Media?

We prepared posts to the website aiming to encourage visitors who view this page to like the page with Instagram and Facebook ads. Thus, instead of advertising to an audience blindly selected among the areas of interest offered by social media, we invited the audience who visited our site, saw our prices and our logo, and got acquainted with the business, to like the Tatilya pages on social media.

Results:

  • Traffic Increase: The rate of visitors to advertising and content pages on social media and site visits
  • Google Ranking: The site has risen 7 places in target Google searches with the correct linking studies made from the content produced.
  • Audience Growth: Facebook and Instagram pages grew with incoming likes.

Now It's Your Turn

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