The intersection point of digital marketing strategies and the hardest working staff of your company is your website. The more people who visit your website, the higher your chances of making sales will be. Websites that improve the user experience, provide benefits and accurately convey your brand message will be the hidden heroes behind your success. There is always the same purpose at the focus of SEO studies and social media management strategies; to get the website viewed by more people! When it is so important, we have compiled the most vital tips for you to increase the visitor traffic of your website.
Get into the details: The Most Valuable Digital Asset For Your Business: Your Website!
Content is King!
Even if you have created a magnificent website by taking a web design service and you have decorated your website with exquisite visuals, you will realize that you need to pay attention to the content. It is very important for search engines that the content you publish on your website is of high quality and original. Your content must be of high quality in order for people visiting your website to meet up-to-date information, have fun and benefit from this visit. Google closely monitors the quality of your content and prevents users from reaching you easily if you add content that does not meet their expectations. It is enough for you to enter Google's blacklist if you have duplicate content and offer identical content even on the subpages of your website. The next is known; All your website work that you diligently loses its importance in an instant…
Get into the details: Content Opens the Doors of the Digital World
The content you use on your website should be related to the sector in which you operate, and should be updated and enriched at regular intervals. You should act in accordance with the golden rule of content marketing and make sure that your content is unique. Thus, you can become worth visiting in the eyes of your visitors and Google. You should not be among those who complete the website once and then wait. Even if you have great content, you should feed your website with new content. Up-to-dateness will be appreciated by both your potential customers and search engines!
Make a Difference with Your Visual Use
You must use images related to your content, products or services. As well as the originality of your images, how you name the images will directly affect the number of people visiting your website. You should take care to use your sectoral keywords when naming your images and write information that will attract the attention of search engines in the descriptions. Remember that images are also ranked in search engines; Treat your website as a whole and create a unique impact with both content and images.
You May Not Achieve Your Goals Without Linking Between Pages
By linking from a page on your website to another page on your website, you can increase visitor traffic, and moreover, you can make your visitors spend more time on your website. In most websites, in-site links are not used enough, even if there are relevant texts, this step, which is very important for organic SEO, is neglected. You can achieve successful results with this strategy, which improves the user experience, helps users easily access the information they are interested in, and increases the value of your site in the eyes of search engines. For this, you should publish blogs on your website, keep the content up-to-date and create in-site links in every related content. However, as with all SEO strategies, you should not exaggerate on-site links. You should create a maximum of 2-5 links in an average of 500 words of content. After performing these actions, you should analyze visitor behavior and measure their reactions.
Professionalize Your Social Media Management Processes
You can support your website visitor traffic by professionalizing your social media management processes. You can make your website known with the shares that will attract the attention of your target audience in the right channels. You should not ignore the importance of social media in order to strengthen the bond between you and your current and potential customers and increase your interaction.
