Almost everyone has a business idea, a dream or a "I said that" attitude after it happened. While someone is spending time with these types of attitudes, others are constantly bouncing off new business ideas. We constantly encounter new business ideas, new products and new business methods. Some may be permanent, while others come off the stage early.
The people of our country have an innate motivation for entrepreneurship. In addition, our country is in a very advanced position in terms of consumption. He is very optimistic about trying new products, new ideas, new business models. Every practical product can get very good results in our country. Turkish people can easily adapt to anything suitable for their practical intelligence.
Our people are brave but unconscious about entrepreneurship. When we look at unsuccessful attempts, we see that either their potential is not fully utilized or that goals that are greater than the potential are set. We haven't been able to balance this business yet.
From where and what kind of motivation do these new business ideas, new initiatives and start-ups that we see every day around us? What can we do to capture new business ideas or develop a business idea ourselves?
Focus on the Need
Aim to solve a problem that people experience in their daily lives or during their commercial lives. People immediately establish an emotional bond with products that meet their needs. You, too, offer solutions to people. Take a load that is above them.
The most efficient way for this is to be able to follow your own life objectively. Perhaps if you have little obstacles left in front of your eyes, or an easier way to reach or consume a product or service is invented, you will adopt this new idea.
Perhaps the best example of this is small coffee packets called three in one. We were already a society that loved the taste of coffee. But it was a little difficult for us to get a jar of coffee and powdered milk to our house for some reason. Think for yourself. How much coffee would you get into your home before these little coffee packets came out?
But these packets have taught us a very simple and inexpensive way to drink coffee. He reduced the ritual of drinking coffee to boiling water. Buying coffee with these small packages is actually much more expensive than buying coffee with jars. But he does not want you to invest twenty lira in a large coffee jar and the idea that you will continue to want to drink coffee, he sells a cup of coffee for fifty cents.
Don't Say You Already Have It
Before Facebook, there were various social media sites, before Google, there were various search engines. Many companies, which are the biggest in their sector today, are not the inventors of their products. It also takes skill to develop an idea, to make it more useful and rational. Like the coffee example above. You can also get new business ideas of your own by focusing on developing a product or idea that you find difficult to use.
Be aware of innovations
Give your attention selectivity to business ideas. Take care of everything that comes your way in this regard. Follow websites that provide information and motivation for new business ideas and entrepreneurship.
When you come across a new business idea, examine and evaluate it. Analyze this issue with an unbiased expert perspective. Then follow the evolution of this idea. During the development process of the idea, you will be able to measure the accuracy of your own evaluations and get free experience.
Move Fast
Life is very fast. Consumers, entrepreneurs, fashion, change, everything is faster than in world history. Entrepreneurs should also keep up with this speed. There is no time to develop an idea for years! We must immediately bring our idea into a presentable format and offer it to people. We should focus on improving according to people's reactions.
Think Idea Focused, Not Product Oriented
Now, ideas prevail over products. Each idea produces its own product, sells it to those who adopt it, and turns the number of fans into cash. Let me make this claim clearer with an example. There is an idea for a vehicle represented by Volvo. All other tools have other ideas, other consumer insights and preferences that they represent. Coded products with Volvo safety, Mercedes comfort, BMW performance.
Volvo produces a paint. A luminous paint that glows under vehicle headlights at night. Cyclists who buy this paint spray this product on their bags, bodies of their bicycles. The paint is not visible when there is no light. It just shines under the car headlight. It's a security measure. It's a product a complete Volvo consumer would want to squeeze into his child's coat, bike and bag.
Be mind-focused. As soon as you manage to sell an idea, all products that support that idea become salable.
