With the digitalization of jobs, everyone in the advertising industry started talking about data. Sometimes it can be forgotten that there are real people behind the mentioned data and figures. Advertising has never been and will never be a topic about numbers. The numbers are valuable as long as they serve us to understand the measurable behavior of real people. If you want to make sure your ads are showing to the right target audience, you will need to look at people, not numbers.
Work always begins and ends with the human. If you want to reach the sale, you have to offer the right product to the right person, at the right time, in the right place. Technology can only help you with this.
We have a few recommendations to help you find the right target audience for your ads. Make sure your ads are seen by the right people by reviewing the items below.
Who Is Your Target Audience?
Our starting point is human. Focus on the person first. Who are the potential consumers of your product or service. Think human before product and service. Which problem will you be the cure? What job will you make easier for him? When you answer this, you will find the right person.
Most businesses tend to deceive themselves with their product or service. They tend to create an uncertain market by saying “Our product is for everyone”. No product or service is for everyone. Not everyone can be your customer, even if you sell a product that has at least one pair, like shoes. The problem is not yours, don't worry. The problem is in humans. People want to prove that they are not everyone with their buying behavior.
If you have difficulty defining your target audience, you can start with your existing customers. Examine the people who are already purchasing your product or service and focus on finding more like them.
If you don't have any customers because you're just getting started, check out your competitors.
Where Is Your Target Audience?
Location targeting can be done in almost all advertising channels. It is possible to determine the area you want to advertise as province, district or area. Advertising channels give you a few more alternatives besides determining the area. Is it the people who live where you specified or the ones who are here now? These two options may not look very different at first, but the difference will emerge when you consider the advertisements of businesses in a tourist resort. Every business in a tourist town wants to advertise to the tourist population who is there at that moment. Not the indigenous population living there.
What Is The Age Range of Your Target Audience?
After determining the location of your target audience, now it's time to decide their age. If you are already an active business owner, you will know the age range of your customers. (If you are not kidding yourself by saying that we have customers of all ages).
Almost all products cater to certain age groups. The age range of some products may be narrower. For example; Ads for a business that sells bridal gowns will attract attention by people in their twenties. Older or younger people will surely be concerned, but these cannot go beyond being small bits scattered on both ends.
Some businesses don't really have an age bracket. For example, the age range for marketing products related to cooking will not give you clear results. People of all ages can be interested in cooking. In this type of planning, it may be advisable to keep the age range as wide as possible and optimize as results are obtained.
What Is The Gender of Your Customers?
Are your customers male or female? You can have clients of both. You can segment your target audience by gender through all digital advertising platforms. The important thing is to correctly predict the gender specific to the campaign. For example; When selling ties, customers are almost always male. But women will be the people who should see your products at special times such as father's day and Valentine's Day. You know your customer best. Don't underestimate rethinking only on the specifics of the campaign.
Is There Date You can Target As A Demographic?
Digital advertising channels give you the opportunity to target people based on their demographic data. Thus, you have the opportunity to reach people easily. Many platforms can make you dizzy with an incredibly large amount of alternative demographic data. It may be wrong to hope that the more data you add to your audience, the quicker you will reach your goal. More demographic data means less audience. It may be correct to support your audience with a lot of demographic data, but advertising to a handful of people who meet all the criteria will also be bad. Advertising platforms show you potential reach in this area. We recommend that you keep an eye on this data in order to avoid making your target audience too small.
Identify The Interests of Your Target Audience
After the demographic data, we can now talk about your audience's interests. What else are the people you think would be interested in your product and service? You can guess this based on your product and service, or by knowing your customers… You can optimize your audience regularly to get the most efficient result.
Decide Who You Want To Reach
I ask more clearly then; So do you want to find customers or re-sell to your old customers?
Many digital marketing platforms allow you to create target audiences from your customer and visitor data. Thus, it is possible to target the people you used to sell again.
In addition, platforms allow you to find new people who are similar to your existing customers with the "Similar Audience" option. Thus, it will be easier for you to find the best potential customer for your business model.
Use Your Resources Efficiently
All brands and all businesses have limited resources. Even the giants of the world do not have unlimited budgets in terms of advertising. It is everyone's goal to get the maximum number of results by bearing the minimum cost per result. As such, many companies want to show their ads to everyone. Showing it to everyone is not a success.
Focus on showing your ads to the right people. Show it back to the people you think you can really be your customers. Focus on people who are like your customers. Remember that not everyone is and will never be your customer.
