Although the number of people who think that the age of e-mail marketing is over, experts warn companies that the truth is not what it seems. Experts who argue that the effect of e-mail marketing has not decreased, suggest that those who want to increase the effect of digital marketing methods will multiply their success if they follow the rules while preparing e-mail.

E-mail marketing methods Their carelessness while preparing e-mails, the ordinariness of their e-mails and the inadequacy of efforts to improve customer experience reduce the effect of e-mails sent. However, companies that anticipate the needs of their target audience, prepare personalized e-mails for them and make a difference with their original content, manage to be an exception and continue to eat the bread of this marketing strategy.

E-mail marketing is less costly than all other marketing methods. Moreover, it is so effective that it can compete with all other digital marketing methods when it is put into action with the right strategies. The only problem is that most of the consumers are biased towards these emails due to the abuse of this method in the past. Fortunately, companies that adopt this method and follow the right tactics in order to be successful have the power to break these prejudices. "How?"

Stop Preparing Mails Carried to Trash Without Reading

If you want to see the benefits of e-mail marketing, you should find a way to prevent your customers from deleting incoming messages without viewing them. In other words, you have to create the impression that you are sending them messages worth reading. If you send emails that do not benefit them, you will not be able to create this impression in the future, so you should pay attention to your e-mail quality from the first moment you switch to this marketing method.

1. Send emails to people, not groups

When preparing e-mails, companies should take into account the needs and priorities of their target audience and what they want to be aware of. Along with the messages that companies want to give, the e-mails should also contain news that customers want to receive. E-mails prepared solely to remind the brand are not enough to get positive feedback from customers. Customers want to feel special when they read the e-mails they receive, and companies need to show this delicacy. It would be an unfounded effort to expect customers who receive e-mail in an area they are not interested in to show loyalty to the brand.

2.Update Mails

You have prepared personalized mail and started getting your customers' attention; now it's the second stage. The fact that the e-mails you send have been read once and received a positive feedback does not mean that your entire campaign is successful. You should support your e-mails with useful new content and include updates in each e-mail. Instead of just sending an advertisement, you should equip e-mails with useful information and get your customers used to open e-mails from you.

3.Send Special Offers with E-mails

From time to time, you should send your e-mails only to send special offers you can use. You can offer them discounts, trigger an impulse to shop from your company and thus take a step to increase your sales. By preparing mails that your customers can return to, you can interact with them, and by facilitating their dialogue with you, you can reinforce the sense of trust in your company.

4. Update Your Name List Constantly

Like everything in human life, e-mail addresses may change over time. If you do not update your customers' e-mails and add new contacts to your e-mail list, you may soon notice that your e-mail campaigns are less effective. In order not to waste time, you can send a link to your customers to verify e-mails. You can start organizing comprehensive campaigns by implementing this inexpensive but effective digital marketing strategy. If you approach your customers' expectations with sensitivity, "E-mail marketing is not dead."