It makes it easier for companies to achieve success when they put in place a planned marketing strategy. Marketing strategies, which are created by taking into account many variables, allow the companies to predict all the risks that are likely to be encountered and the measures to be taken against these risks. Planning of marketing strategies should be done meticulously as it is the process of determining the goals of companies and drawing road maps in line with their goals.

In this article, we will try to give detailed information about this important process by explaining step by step how to create marketing strategies.

  1. The first step of creating a marketing strategy is to determine the basis of the company, what it does, what products or services it offers and what its commercial activity is.
  2. The second step is to draw the boundaries of the target audience. The target audience, which is accepted as the most fundamental factor that will affect the success of the marketing strategy; It is decisive enough to direct all marketing activities of companies. Who is addressed, the socio-economic status of the targeted population, income level, purchasing habits, etc. elements should be clearly drawn at this stage. After determining the target audience, it can be decided how the brand messages will be transmitted and which marketing methods should be used.
  3. The third step of the marketing strategy creation process is to determine the benefits of the products or services of the companies. It should be analyzed which features will enable the purchase of products or services and affect the target audience.
  4. In the fourth stage of the planning process, companies should determine how they want to position themselves. If they decide whether they want to see their brands on social media, on TV or in movies, they have the chance to choose more appropriate marketing methods.
  5. The last step of marketing strategies is determining marketing methods. For products or services, it should be discussed whether digital marketing strategies, traditional methods or an integrated marketing strategy will be followed.

These five steps are quite easy for determining marketing strategies. and although it may not seem like it will take time, it should not be overlooked that each stage should be considered in detail. A mistake made at any stage may cause all strategies of companies to collapse. For example, if a company cannot analyze its target audience correctly, it may not be successful even if it tries methods like social media management or web design . For this reason, we will share with you important tips that will facilitate the planning phase.

Tips That Will Work for You While Creating a Marketing Strategy

  1. Every company that wants to develop a unique marketing strategy should find a feature that distinguishes itself from its competitors. . This may be a difference in the products, sometimes the quality of service and sometimes the fast delivery option. The important thing is to find an element suitable for the sector and add value to the company and launch it with the right language.
  2. A certain budget is required to implement traditional or digital marketing strategies. The biggest mistake companies make is to consider allocating marketing budgets as unnecessary expenses. All marketing activities should be seen as an investment by companies and the necessary expenses should be made without interruption.
  3. Preparing marketing strategies once and applying the same plan afterwards will not bring long-term success to companies. These plans need to be reviewed every three months. Otherwise, companies' strategies cannot be effective in the face of changing sectoral conditions. For this reason, companies that want their success to be permanent must accept the fact that their marketing strategies should be dynamic.

It is recommended that companies do not miss the following questions from their agenda in order to differentiate their marketing methods and be prepared for changing conditions:

  1. Do the opportunities continue when the commercial activities first started?
  2. Is there any change in the market? Is the market stagnant, shrinking, expanding? How does this affect the customer potential?
  3. Do the products or services match the expected sales potential?
  4. Are the sales tactics still valid? Should sales methods be changed, when should action be taken?

After creating marketing strategies, company officials who ask these questions to themselves can ensure that their brands achieve sustainable success without staying away from market conditions. It will become inevitable that companies that do not apply a regular strategy and surrender to market conditions will become ordinary day by day.