We all know that social media offers endless opportunities to increase brand awareness and acquire customers. However, unfortunately, we do not make enough effort or take the right steps to make these opportunities come true. Many different brands have trouble finding new customers. Shares suitable for the sectors in which we operate cannot be found, they cannot be addressed to the target audience, or even if they can connect with the target audience, their attention cannot be attracted enough. Although experts believe that meaningful, relevant and creative content will make a premium in the medium and long term, first steps need to be taken to set out.
Search
Search for social media posts about your industry, products or services. You can also search for your own brand, but this will not give accurate results. From time to time, customers may share or comment on related products or services instead of the brand name. You can reach potential customers by searching by product or service. You should also examine your competitors' accounts in detail. Customers who comment or ask questions to your competitors are also among your potential customers. You can connect with those people and get access to people who are already interested in what you have to offer. It is not recommended to be directly sales oriented when you contact them; You should first question what they want and make you feel that you intend to meet their needs. Sincerity first, sales after!
Harness the Power of Images
Sometimes a single picture is worth a thousand words. If you post impressive pictures on platforms such as Twitter, Instagram and Facebook, your other actions will remain as details. Images that don't bore customers, attract their attention, and encourage them to connect with you, can be more useful than you can imagine. Make sure that the pictures you share are not product-oriented, your products should of course be, but they should be shown with other elements in the picture. So you can hide your aggressive sales goals behind an artistic point of view.
Host the Competition
By organizing prize contests on your social media accounts, you can attract the attention of your customers and ensure that your potential customers are included in this competitive environment. However, what you promise as a reward is very important. If you attract the attention of non-target people, you may have given a prize for nothing. You should take contests seriously and not compromise on honesty at this stage. The concentration of customer interaction offers the opportunity to shape your brand image as you wish. If you turn the opportunities in your favor, you can have both a large database and sales demands.
Tüm Mecralara Renk Katın
İşletmeniz birden fazla sosyal medya platformunda yer alıyorsa ve her platformda aynı paylaşımları yapıyorsanız sizi takip etmek onlara bir şey kazandırmayacaktır. Ürünlerinizi ve hizmetlerinizi tanıtmak için oluşturduğunuz şirket profillerinizin her birini birbirinden farklılaştırmalısınız. Yaratıcılığınızı kullanıp sosyal medya platformunun dinamiklerine uygun olarak paylaşım yapmalısınız. Örneğin Facebook’ta etkinliklerinizin paylaşımlarını, Instagram’da ürünlerinizin benzersiz resimlerini, Twitter’da ise ödüllü yarışmalar düzenleyebilirsiniz. Sürekli değişimle hedeflerinize kolaylıkla ulaşabilirsiniz.
Personalize Your Interactions
When you interact with your customers, you cannot strengthen your bond if you make general statements and make them feel that they are just one of your customers. You should communicate with your customers who comment and message you in a sincere and personal style. You should open the live chat options and definitely not keep them waiting. Remember that people who ask for information before purchasing your products do not want to be kept waiting. If you give your answer late, they can sail towards the profile of a company that responds faster. Do you think this is worth the risk? Since you want to win new customers, you have to play the game according to the rules!
Let Your Customers Shine
If you have a company in the clothing, accessories or cosmetics industry, do not be indifferent to the photos your customers take with your products and tag you. Customers who took a photo and tagged your brand clearly stated that they wanted to be seen. If necessary, share their pictures on your company's profile with their permission, and witness the increase in their loyalty to your brand with each liking they receive. Moreover, if your target audience is women, then sit back and enjoy your new sales.
