With the widespread use of the internet and businesses starting to attract customers over the internet, digital marketing strategies have gained importance. Although initially thought of as a temporary trend, digital marketing methods have managed to be among the indispensables of companies today. When the number of those who apply to the internet even to find local businesses is too high to be underestimated; We have brought together the most successful digital marketing tips for you.

Tips for Your Internet Advertising

  1. Before placing internet ads, learn the advertising rules of Bing, Yahoo and Google search engines in detail.
  2. Optimize the URL of your web page to be related to the product or service you want to sell.
  3. Increase your chances of being displayed when searched by adding target keywords to the titles on your website.
  4. Whatever you want consumers to do, use call-to-action sentences in your search ads. For example “Add to cart now!” sentence; will strengthen the impulse to buy; you can see the help.
  5. If you are going to use the “click and call” extension; Use tracking number to understand which ad is more efficient.
  6. Do not fill your character limit by typing the company name in your ads. Since your optimized URL will contain your business name, you will not need to write it in the ad text.
  7. Do not write your ads in capital letters.
  8. Try and even use punctuation correctly in text ads.
  9. If you have not registered the brand name, be careful not to use it in your advertisements.
  10. Avoid using meaningless and unknown abbreviations in your ads.

Tips for Your Website

  1. If you haven't updated your website recently, be sure to update it. A simple and modern design will increase the success of digital marketing methods.
  2. Make sure your website is mobile compatible. Internet access on mobile phones; It means that you can reach more people only if you make a mobile compatible website.
  3. Information about your website in order not to adversely affect your place in the search engine rankings; Add descriptions, alt texts and title tags.
  4. Start a blog to contribute to your website. A block that you regularly update and add new articles will set you apart from your competitors and will also increase your ranking in the search results.
  5. Pass keywords related to your address on your website to appeal to local customers and attract them to your business.

SEO Tips

  1. In order to increase the digital awareness of your business, you should add content worth sharing to your blog and do this regularly.
  2. You should add “Share” buttons to the blog page you created. Thus, those who want to share your articles on social media can easily advertise.
  3. You must update your information on the Google+ platform. You must enter the days and time ranges your business is open. So you can reach people using Google Maps.
  4. You should post about your business on platforms like Google Plus and Yelp. These strategies will help you stand out in Apple Maps.
  5. You should add location-oriented keywords to your website, blog and even your social media accounts.
  6. Get backlinks from people with a lot of followers and from the websites of companies in the relevant sector. Thanks to this strategy, which increases the reliability of your website, you can increase your visitor traffic.
  7. Create your personal brand by registering on the Google Autorship platform. You will have the chance to share content on topics you have expertise, promote your brand and increase your website visitor traffic.
  8. You can re-share the posts you shared on your blog with different pictures at regular intervals.
  9. Publish positive comments about your company; This will increase the awareness and credibility of your brand.
  10. When you get positive comments about your company, move these comments to your website and social media accounts. With this strategy, you can reach your potential customers who make location-based searches.
  11. Your images both increase your sales and increase your ranking in search engines. Do not forget to name your images, so you can increase your chances of appearing in Google image searches.

Tips for Your Social Media Accounts

  1. Think carefully before posting on your social media accounts. Keep in mind that simple and careless posts can damage your brand image.
  2. Since your employees also reflect your company image; make them aware of their posts about your company.
  3. Before using a trending hashtag, research what it really means.
  4. Be prepared to encounter many positive and negative comments as soon as you share your brand on social media. Track incoming notifications and quickly respond to customers who try to contact you.