To the "#" sign added to the end of the social media posts; We are all familiar with other "hashtags". Although we do not know the meaning or the purpose of these signs added to the end of the most fun, saddest, most striking and special posts, we use hashtags in accordance with the trends.
Hashtags, which were first used on Twitter, have become an indispensable part of social media management studies due to their importance. It has been widely used on platforms such as Instagram, Facebook and Pinterest after Twitter, and has been accepted by billions of social media users around the world.
So what do Hashtags do?
These marks enable the words or phrases written into links. Hashtags used to collect the posts under a topic heading make it easy to show the posts shared with the same words together. Posts made using the same hashtag on a specific topic are grouped with this simple sign and each is displayed in a way that users can view. For this very reason, the impact of social media marketing strategies supported by using original, short and catchy hashtags is so high; Hashtags are the most effective way to use keywords in social media.
Shares on topics that concern large audiences can attract more attention when hashtags are added, and then they can increase the impact of the posts. The power of hashtags can be used to bring up any issue, to increase social awareness and to stand out on social media.
Twitter Hashtag Resources
Hashtags are indispensable for people who want to create an agenda and ensure the clustering of all the sharing of opinions on a subject. These features make hashtags questioned elements for learning agenda topics. The most talked about topics in the digital environment can be found easily by searching hashtags. The use of Hashtags when managing social media therefore contributes greatly to the awareness of companies and to interaction with their target audience.
Companies that want to use hashtags effectively in the field of social media management can easily learn the most popular topics from different websites.
Hastags.Org: This platform, where the most popular topics on Twitter will be searched, allows to find out how many messages have been sent using a specific hashtag.
Hastagify.me: This site, which enables the determination of the most trendy hashtags on a sectoral basis, can be controlled for specific keyword usage.
Tagboard: Hashtags that are commonly used in more than one social media platform can be detected.
Tweet Binder: This site, which can be used for querying and finding hashtags related to the subject, makes it easier to learn the latest hashtags.
Why Use Hashtags?
Hashtags offer great opportunities for companies that want to increase brand awareness and sales by applying digital marketing strategies. These signs, which increase awareness about products and services and enable the grouping of related shares, also help to follow the strategies of competitors.
Hashtags, which enable the determination of potential target audience and address them, guide companies in determining new marketing strategies. How the posts are grouped and converted into hashtags does not go unnoticed by social media users. While creating links, the creativity and originality of companies can be clearly observed by the target audience and shape their reactions.
Hashtags created on a sectoral basis can be considered as a call for people in the relevant sector to gather together. The audience that wants to share information on the subject can be turned into a large community with hashtags. Firms that find hashtags can be seen worthy of being followed in the eyes of this mass, and their authority and reliability may increase.
Using hashtags, companies that share social media can reflect their stance against social events and improve their brand image specific to the subject they want to attract attention.
As a result, if hashtags are used correctly and created creatively, it can increase the success of all work done on behalf of social media management. If you want your company to become more known on social media, you can specialize in the use of hashtags.