Brands that are not in the digital world are missing out on a lot. Compared to all other advertising channels, digital marketing efforts are measurable, efficient and relatively inexpensive. The idea of maintaining the presence of their brands in the digital world welcomes all operators. But how to do this?
In the field of digital marketing, which has many technical requirements such as a functional website, regular social media posts, interesting content and reporting, mental competencies such as a creative perspective, marketing knowledge that allows to interpret reports are also required.
In addition, as in all other marketing activities, continuity is important in digital marketing. It is most efficient to manage a complex process of consistently producing content, disseminating content, collecting feedback and interpreting data, as well as making improvements for new work, by a team with different skills.
Although the increasing curiosity of brand owners about digital marketing makes them sensitive to this issue, they are far from being aware of the operation of the business.
In general, they want to employ a staff member and manage the work within the company. However, this has some risks in terms of both the brand and the inefficient use of the source.
Cheap Can Be Inefficient
A large part of the shares on digital platforms consists of images. In such a visual crowd; low quality or poor quality images have almost no chance. This will likely prevent you from reaching the potential engagement your brand will receive.
While design alone is a multi-specialty field, you'll expect your designer to create text, choose fonts, and analyze interactions.
Considering your investment in personnel and interaction, you will actually be making a loss with your alternative costs.
Bad Business/Low Engagement
A large part of the shares on digital platforms consists of images. In such a visual crowd; low quality or poor quality images have almost no chance. This will likely prevent you from reaching the potential engagement your brand will receive.
While design alone is a multi-specialty field, you'll expect your designer to create text, choose fonts, and analyze interactions.
Considering your investment in personnel and interaction, you will actually be making a loss with your alternative costs.
Just Knowing Your Own Brand
Of course, you know your brand best. No one knows your brand, products and services as much as you do. This information is both an advantage and a disadvantage at the same time.
In addition, since agencies work with more than one brand and product in more than one sector, they can make comparisons between products and services and easily analyze the strengths and weaknesses of your brand. This look can give you invaluable ideas for updating your brand or products.
The Impossibility of Being Neutral
Your view of a job offered by your own team, a staff member within your organization will not be the same as your view of a job offered to you by an agency. You will always be more critical and perfectionist towards work from agencies. This look will likely lead your agency to run more smoothly and effectively.
You will look at the work produced by your team with less expectations. This favoritism you will hold on to the works coming out of your own body will lower the quality standards of your brand.
This will not be just in the design part. At the end of each month, you will be motivating to reports from your own team and critical to reports from the agency.
In-House Solve Vs. Working with the Agency
At the end of a calm and impartial reasoning process, no brand owner would want to hand over their brand's digital reputation to an incompetent employee they employ. However, the medium-sized business logic prevailing in our country never considers the alternative costs of the cheap one. He buys the cheap one, it does not benefit, he buys another long one again, it will not happen again, he will have the cheap one repaired, it will cost again, it will not happen again… In the end, it has actually surpassed the expensive one.
I think there is nothing that sums up the look that a person who wants to grow and solidify their brand should have better than Peter Drucker's quote: "Innovation and marketing bring results (turnover), everything else is cost."
Your brand's digital presence is one of the most important arteries. Leave this to the experts, not the people you think will do the job.